Visual Marketing: 5 Things to know about Visual Marketing for Brand owners and Digital Marketers in 2022.

By Admin Social Media 315 Views

What is Visual Marketing?

Visual marketing is a type of marketing which allows brands to make use of images, videos, infographics and every other media-related pieces stuff to pass across information to their potential customers/audiences.

Study shows that 80% of people remember what they see, 10% of what they hear and 20% of what they read. Therefore, the rise in visual content makes it a bit competitive. However, if you know your onions well, you sure have the chance to beat your competitors.

Also, visual content is essential in every brand or digital marketing strategy. Consequently, visual content drives more traffic to your website and thus brings your website or social media page(s), and businesses to the limelight.

5 Things to know about Visual Marketing.

1. Make use of the Right tool.
It is a thing to know what to do and it is another to know what, when and how to get it done. It will be a disaster to create visual content and still not get the results.

Therefore, getting your visual content to your audience requires you to make use of a very good tool that will enhance your content and build your brand.

    2. First Impression Matters!
          You can clearly see the exclamation mark on the above which signifies the urgency that you need to
grab the attention of your viewers at the first sight of your blog post. Also, have it in the back of your mind that the attention span of humans is 8 seconds. Therefore you wouldn't want to miss any of these seconds.

The earlier you get your audience stuck to your page, the better. So, let your visual content capture the audience's attention earlier.

3. Solve Problems.
People are more concerned about themselves and may not engage in your posts until it is solving an issue.
As much as you are about people visiting your website, you also need to consider their pain points and you can centre your visual content towards solving their problems.
This alone will even drag people to your website, so it is a win-win.

4. Understand Social Media.
No doubt, Instagram, Facebook, Youtube and some other social media platform are popular channels to distribute your content. However, one needs to understand the metrics of these social media platforms in order to use them to their full marketing usage.

This will make you know which, when and where to post your content. 

5. Simplicity and Conciseness.
Simplicity Sells! Communication is proven to be complete when the other party understand what you are driving at. Therefore, making your visuals simple is a way to make people engage more with your website.

Conciseness, on the other hand, means that you have to be as brief as possible. It tells us how vast you are at explaining thousands of words in just an image or videos or graphics etc.


In conclusion, there are numbers of things to know about Visual Marketing, but these 5 are enough to get you started as a brand owner or a digital marketer that wants to venture into marketing with visuals.