STORYTELLING: WHAT IMPACT DOES STORYTELLING HAVE ON DIGITAL MARKETING?

Storytelling is not a process nor method or technique. It is an art. Storytelling has been a strong point through which communication has been done among humans because the human brain has grown to love stories and it is just a fact. The more stories you can tell, the more you sell.
According to a study, 65% of our daily conversations are based on storytelling. This tells a lot about the influence of storytelling on the communication and relationship of people across the world.
Also, in digital marketing, storytelling comes into play so very well in 2012 as recorded in LinkedIn data. This was on the fact that pioneers like Seth Godin were already telling marketers to start thinking in the way of storytelling.

WHAT IS STORYTELLING IN DIGITAL MARKETING?

Simply put, storytelling in digital marketing means using a narrative to communicate a message. It is the combination of facts and narratives to connect your brands to customers.
Storytelling is essentially done with so much creativity that appeals to the emotions of your audience and it is a heart to interactive/inbound marketing. The effect is to make the reader/audience feel something that is strong enough to compel/inspire them to take an action.
Storytelling in digital marketing becomes an essential aspect of marketing because of its proven effectiveness in communication. It is mostly used as a link between brand identity and customer relations. Storytelling in digital marketing is not limited only to conveying messages in words; stories can be told in pictures, videos and in graphics images.

In summary, people may forget what you say, what they see or what they hear but they will never forget how you make them feel. This is one of the reasons why storytelling is needed to be incorporated into brand marketing which will in turn leave your brand imprint on the heart of your audience. (This is where Brand tone and recognition are revealed and people know your brand for its tone)

WHY STORYTELLING?
Aside from its unending easy-build relationship power, it entertains and as well educates audiences about your brand. Also, being consistent with it will always put you in the mind of your audience mind and they will definitely remember you whenever your service is needed.

BENEFITS OF STORYTELLING IN DIGITAL MARKETING.

Storytelling in digital marketing has lots of benefits for brand owners and businesses. Out of all these benefits, here are some benefits of storytelling in digital marketing:

Storytelling Engages Your Audience.
Storytelling gives your audience a human-to-human kind of relationship. It thus engages them in a real-time conversation which in turn compels them to trust your brand because of the existing relationship and how you make them feel through your engaging stories.
Note: Let your story be engaging!

Storytelling helps Build Community.
The way storytelling draw people/audience to your page helps you build an active community of users. And an active community member will foster and strengthen your brand

Storytelling helps to create Brand Awareness.
Telling your brand story is key in digital marketing. It tells who you are and what you represent. Storytelling allows you to showcase your values and offers you an interactive way of making your ideas known to people. This aids the visibility and how your audience relates to your brand.