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CONTENT MARKETING: TOP 5 FREE TOOLS FOR BEGINNERS
WHAT IS CONTENT MARKETING?
Content marketing is a form of Digital Marketing. It is a marketing strategy that makes use of creating, distributing and promoting valuable content( including blog posts, videos, infographics emails or podcasts)for your audience. Any valuable content that can be of great help to audiences and customers.
Content marketing is a proven technique mostly used to drive traffic to websites, boost audience engagement, generate sales leads, and improve brand awareness. Also, it is a great way of increasing business or product ROI.
Content marketing is made easy with the help of some tools that are also absolutely free but may require a minimum payment to access its full potential. Nevertheless, they are free, easy-to-navigate tools that help content marketers or content creators speedily create content that is valuable and worthy for their target audience.
Among all these tools, here are the top 5 tools needed for the success of your content marketing strategy:
CANVA
Canva was launched in 2013. It is a home that has spaces for online designs and publishing tools with 400k+ well-structured templates available to be used. Canva is free and easy to use. Although, certain element there requires a little amount to access them. However, the interesting part is that the tools available free on Canva are enough to skyrocket your marketing skill.BuzzSumo
Looking for ideas? Do you want to monitor your performance? Or do you want to create high-performing content? BuzzSumo is the platform where marketers discover what is working and what is not. New keywords, content ideas, trending stories, customer questions and lots more. BuzzSumo offers a limited free plan that will be of great benefit to you as a beginner. The key areas where BuzzSumo focuses on are content discovery, content research, monitoring and influencer research.
This key area that this cloud-based software is helping you to solve will put a big margin of difference in your marketing plan and strategy for your benefit.
Uberflip
Uberflip allows marketers to create a digital experience with content for every stage of their buyer's journey. Uberflip is tasked with improving the content on your website and making you create timely and relevant content at the time they are most needed. It helps you connect with your audience by writing about and for each of their journey.
Uberflip is free but limited. Although, it will still work best for beginners and you can upgrade it as you journey in the digital marketing world.Grammarly
Grammarly is a cloud-based type of assistant. It is a top requirement tool needed for content marketers. It helps you to write error-free content for your blog post, email marketing, sales copy and every other writing-related post.
Grammarly reviews spelling, clarity, punctuation, delivery, tone and error in grammar construction. It is free and as well have a premium subscription at a price.Google Analytics
This is the best tool for you to understand your audience and track your website metrics. Google Analytics is free and easy to use and it greatly helps you to track how quests are coming into your website. Also, you can get some insights on SEO on this chrome extension tool. It automatically tracks your data when you set up the account and provide the link to your website.
In content marketing and digital marketing generally, it is highly imperative to measure your growth for accountability. For accurate measure, google analytics is a go for marketers.
Content Marketing Tools will save time and energy. It will even help improve your marketing skills with effectiveness and efficiency.
Although there are quite a number of marketing tools out there, generally they all make marketing easier and better.
The earlier you start the better.
Start Now!
References
1. Backlinko: What is Content Marketing?
2. Hubspot.com: Content Marketing Blog
3. Neilpatel.com: Marketing Tools
4. Images from Google
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